Week Four: Response 4.3

Lugo-Lugo dissects the complications of L’Oréal creating a foundation shade purported by Jennifer Lopez to be ‘100% Puerto Rican’, noting how Latinas are often presented racially rather than ethnically.  When they are presented ethnically, they are usually described as one homogenous culture.  What are the specific truths about race and ethnicity when looking at Latinas in the U.S.?  Cite an example.